Iridium SATELLITE
CommuniCations

Five years as the in-house designer makes for an abundance of content, more than can be reasonably presented within my portfolio. I played a pivotal role in shaping Iridium’s visual identity, with my work encompassing all aspects of design and branding, including overseeing a branding refresh to ensure the Iridium brand stays modern and concise. Collaborating closely with cross-functional teams, I ensured that every design element aligned with our corporate identity and enhanced our brand presence. My tenure at Iridium has allowed me to hone my skills in off-the-cuff creativity and strategic thinking, resulting in impactful designs that contributed to Iridium's growth and recognition in the industry.

Year
2018 - Present

Role
Graphic Designer+ Marketing Specialist

  • APP DESIGN

    When designing a chat app for the Iridium GO! exec, my focus was on seamless connectivity and and a user-friendly interface, tailored for remote environments. The app prioritizes reliability, ensuring clear communication even in areas with limited network access. This innovative solution blends advanced technology with practical usability, addressing the unique needs of those operating in the most challenging locations around the globe.

  • REPORT

    EVENT BRANDING

    From booth graphics and signage to printed collateral, my event design captures Iridium's essence during our corporate events and international trade shows. Each element is crafted to create a cohesive experience, maximizing engagement and visibility.

  • PACKAGE DESIGN

    I focus on creating innovative packaging solutions for new product launches while revitalizing outdated designs. My approach to package design at Iridium combines market research and collaborating across teams, allowing me to develop designs that create a branded experience for the end-user.

  • ADVERTISING

    All 400+ ads created since 2020 for Iridium's variety of markets and launches reflect an understanding of target audiences and delivers compelling messages that resonate in a competitive landscape.

  • COLLATERAL LAYOUT

    From Environmental, Social, and Governance (ESG) Reports, technical documents, application guides, onboarding documents, and more, drafting Iridium's printed collateral requires the ability to visually communicate complex information in a clear and engaging manner.

  • Video Production

    Producing video content for Iridium encompasses a wide spectrum of services tailored to meet diverse market needs. From event video loops that engage audiences in real-time to long-form technical content delving into complex subjects, each project integrates creativity and expertise.

Brand Refresh

The focus of our design refresh was to distill Iridium down to its core values and visual essentials. By completing an extensive design and collateral audit, we identified several areas in need of updating: our logotype, our corporate color palette, and our collateral templates.

Working along other members of the Iridium marketing team, the brand refresh focused on streamlining our visual identity. By ensuring clarity in our design choices, we eliminated unnecessary visual noise, allowing our updated messaging and concise visuals to resonate more clearly with our audience. This strategic update not only modernized our brand but also enhanced our overall communication, positioning Iridium further as a leader in our sector.

"Shelby understands our brand and understands how to constantly surprise us with new ideas. she gets my vision and we work super well together, every project we collaborate on turns out so well."

— Ankita, Senior Product Manager at Iridium